Influence of IP Address In SEO

When we discuss about IP address and SEO, the first thing that strikes us is bad neighbourhood, dedicated Vs shared IP etc. I have decided to revisit all aspects of IP address in regards to SEO.

In Web Hosting: Once you have decided to finalize a hosting company for the website the first thing that you need to do is to request for the IP address/range that will be allocated for the website. Why do you need it? What you do with it?

Not every hosting company will give you the details of the IP before you complete the registration and the payment procedures. You require an IP address for the website to ensure that it is not blacklisted. I have already covered IP address blacklist in 10 Essential Pre SEO checklists for Site Analysis post which requires you to check the IP using the blacklist checker tool.

Shared IP Vs Dedicated IP: The next thing that you would do is to decide whether to go with a Shared IP or a Dedicated IP. If you have decided with a dedicated IP then repeat the above process again. In case of a shared IP ensure that you check your neighbours without fail. How you do it?

There are various online tools for reverse IP, the one that I would prefer is MyIPNeighbors. Another simple tool for the process is to use ip: Live Search advanced operators. Just give ip:xx.xx.xx.xx in Live Search and you will get the list of website associated with your IP. This should give you detailed information about your neighbours based on which you can decide.

This is a controversial topic in SEO since different webmasters have different thoughts. There isn’t any conclusive evidence that a website hosted in shared IP will perform better `than in dedicated IP or vice versa. The only disadvantage that I see in a dedicated IP is its operating cost and nothing else.

Static Vs Dynamic IP: Search Engine spiders can effectively crawl websites with static IPs with HTML 1 as it will be able to resolve the address immediately. However for websites with dynamic IPs it will try parsing the websites with HTML 2, 3 and 4 until it resolves the address for the specific sites. This can take up to 3 months to happen. In the meantime it will use the IP of the main site on this IP, often times the hosts site. It will come back until its able to find your specific IP. During this period of 1-3 months, any links that you build to your site that is found by Google, will get credited NOT to your site, but to the main root site on the shared IP, often times your host site. To avoid any such complications always go with Static IP for your websites. For more details on this topic please refer Why using Static IP is beneficial –by Google Engineer.

In Canonical Issue: In some cases a website with www version will point to a different IP to that of a non www version. Here search engines treat the either of the version as a backlink to the other. So redirecting the non-www version alone doesn’t resolve the issue. Ensure that individual pages are redirected to their destination properly.

C block IPs: This would lead to a confusion on what a c-block IP in hosting and in SEO perspective. In networking Class C IP will ranges from 192.0.1.1 to 223.255.254.254 any IP within this range is termed as Class C IP.

In SEO, a C Class IP is the number in the third block AAA.BBB.CCC.DDD here “CCC” is the C-block IP. Google tend to assume that websites linked with in same IP are related. Let us consider two websites A and B
IP address of A – 122.167.188.12
IP address of B – 122.167.188.13

From the above IPs Google is likely to consider that the websites are related. Now with this webmasters have started requesting backlinks from different C block IP. I would say Class C is not the only thing that Google use to relate websites.

(Source: thatsseo.com )

3 Approaches to Social Media

Thinking about social media? Or are you waist deep and need some help? A session today at SES NY highlights different approaches to social media, its purpose and how and why you should get involved.

Li Evans, of Key Relevance, hammers home the need for social media strategy within her presentation.

Social Media - done for the sole purpose of traffic or links - probably isn’t social media you should be doing. Social media is not about your marketing message, it’s about what the customer has to say good or bad. It’s about them talking about you.

Whatever you do socially, remember that the end user has control of your message and sometimes your brand. Li goes on to explain that these conversations are happening any way, online and offline, so would you rather be part of it or continue to ignore it?

Imagine if a group of your customers invited you to a party they were having to talk about your product? Would you attend? Of course you would. Or you would be stupid not to.

So when those ‘parties’ are happening online every day it’s interesting how many companies don’t rsvp.

Li reminds the audience, that there are multiple tools to help you engage in Social Media. It’s not just Digg or Facebook or Twitter.

But before thinking about the tools, think about your overall approach.
1. Start with a plan
2. Know where your audience is online
3. Integrate with SEO and PPC
4. Define Goals & Measure, Measure, Measure
5. Take What Works & Improve it

Next, is Beth Harte, of Harte Marketing & Communications.
She starts by explaining that attention to social media by the PR industry is lacking. Specifically, the industry tends to still focus only on media, dodging crisis and ignoring customers.

It’s no longer just about the journalist. There are many conversations on blogs, forums, social media and PR needs to move toward putting the customer first.

Once you have a plan that rolls up to objectives and strategy, here are a couple ways to dive in:
1. Online newsroom, make it more than a repository for press releases
2. Social Media News Release which is searchable, includes keywords and tells a story

The next step for the PR Person is to connect the dots between offline and online to reach customers in a more effective way.

Rob Key, of Converseon, is here to represent the agency side of Social Media.

The marketing funnel has gone from a very linear approach to a Dr. Seuss type of funnel which includes conversations in multiple destinations and specifically destinations that aren’t always controlled by the brand.

While social media may not be hard to execute, culturally it can be very difficult. Since social media transcends marketing disciplines, it makes it even more difficult.

When developing social media:

• Utilize and engage different groups (comm, marketing, media, search)
• Pilot with low-profile business unit
• Encourage your clients to start listening first, then engage

Social media can be successful when you:
1. Listen
Free tools like Google Alerts can get you started. Conversation monitoring is documenting conversations. Conversation mining is taking the information, creating insights based on sentiment and letting that information drive what you do next.
2. Organize
Social media is an engine of organization transformation. Within client organizations, help them decide who ‘owns’ social media to make sure you have an internal champion and educator.
3. Policy/Ethics
Understand the cultural nuances of the different communities and educate the client on what is appropriate in what channel.
Work with your client to create a code of ethics and guidelines in an effort to increase confidence and cut down on the review process.
4. Infrastructure
Identify what conversation assets you have and what ones you need. How will you make this happen and within what timeframe?
5. Identify opportunities to listen and connect
Every social network is not right for every brand. Select based on where your target market is.
6. Engage with the Right Philosophy
Participate and learn. Identify the elders and come bearing something of value.
7. Measurement
Measure changes in conversation, increase in positive sentiment, share of conversation.
Then identify what a 10% increase in sentiment means to the overall business.
( Source: toprankblog.com )

Link Building Glossary

A

Article Marketing - Writing articles for other websites to gain backlinks to your own.

Anchor Text - The visible text on a hyperlink.

Authority - Refers to a user or website which has become influential in its niche.

Alt Text - The non-visible text used to describe images to search engines.

B

Backlink - Any link pointing to your site. Also known as an ‘incoming link’.

Blog - Blogs allow the owner to post in a chronological order easily, and also allow comments from visitors, Wordpress is a blogging platform.

Blackhat - Someone who uses tricks that don’t conform to search engine rules to manipulate site rankings.

C

Commentluv - A plug-in used on blog comments to show the comment authors latest blog post.

Contextual Links - A link which relates to the information surrounding it.

Craigslist - A huge site of classified ads.

D

Deep Linking - Linking to an internal page rather than the homepage.

Directory - A list of websites sorted by category.

Domain - The name that identifies a website on the Internet.

Duplicate Content - When two different web pages contain closely identical content.

Digg - One of the large social networking sites, users can vote stories up or down.

Dofollow - A link without the rel=”nofollow” being used.

E

Ezine - Short for electronic magazine.

F

Forum - A site which allows users to participate in discussions using threaded discussions.

Forum Posting - The technique of posting on forums with the intention of promoting your own site or product.

G

Google - Currently the leading search engine in terms of market share.

H

Hyperlink - Text or images linked to another page using a markup in HTML.

I

Inbound Links - A link pointing to your website, also known as a backlink

L

Link Popularity - The number of links pointing to a website.

Link Juice - A term used to measure the amount of PageRank given from a link.

Link Exchange - When two sites swap links, so each one is pointing to the other. Also known as reciprocal linking.

Nofollow - An attribute used in hyperlinks to tell spiders to follow the link. rel=”nofollow”

PageRank - Abbreviated to PR, Pagerank is the value assigned to a page by Google’s PageRank Algorithm.

Press Release - An article or statement sent to the media in an attempt to gain attention.

U

URL - Uniform Resource Locator. The address of a page on the World Wide Web.

R

Reciprocal Linking - When two sites swap links, so each one is pointing to the other. Also known as a link exchange.

RSS Feed - An XML file which contains either a summary or full content with links back to the original.

S

Social Bookmarking - Similar to normal bookmarking but with the ability to share your finds with others.

Social Networking - Websites which allow you to connect to friends, family, colleagues and more online.

Spam - Using techniques which violate the search engines terms and conditions.

Supplementary Index - A collection of pages unsuitable for the main index.

Squidoo - A website which aims to allow anyone to easily set up a lens(page) about any given subject.

Site wide Link - A link spanning across every page of a site.

StumbleUpon - A web browser plug-in which allows you to rate web pages for other users to see.

SEO - Search Engine Optimization, making a website more valuable to search engines.

SE - Short for Search Engine.

T

Trackback - A notification to a blogger when someone has linked to there post.

Technorati - A search engine designed specifically for blogs.

W

Whitehat - An ethical form of SEO.

Wordpress - A popular blogging platform created by Matt Mullenweg.

Y

Yahoo - A competitor of Google, Yahoo also has a large directory.

A Lesson in Comment Etiquette

There are a million different designs, holding over a hundred million active blogs. Despite the endless things which make each unique, there’s one thing which nearly every one shares.

The comments lay beyond the horizon of our initial message. Some bloggers allow their posts to perish uponpublish, others choose to fan the flames of discussion.

Ultimately, it is up to us whether we abandon our comments beneath the body of our blog, or use them as a tool to transform our post from passé to popular.

One thing we must be mindful of if we are to grow our comments like flowers in the garden, is the knowledge that we are working on sacred ground. We should treat our own commentators as guests in our home, and remember that when we comment, we are a guest in theirs.

Here are a half dozen rules. Three for when we open the door, and three for when we bring the bottle of wine.

When in another’s house:

Once we comment, we’ve already left a link to our site. That’s more than enough, and we shouldn’t push it. There’s no reason to leave another link in the body of our comment. That behavior easily renders an otherwise well meaning comment into something embarrassingly transparent. No one wants to play with a spammer.

Comment when passionate. If we comment when we feel strongly about something, our words will be thick from natural thought, rather than stuttering from the “nice post” and “I agree with you” remarks that we’ve all seen… and probably made.

Try to add to the discussion, don’t just parrot the author. Illuminate what the writer might have missed, or disagree with a message or specific point. The idea is to add to the dialogue; engage either author or audience to examine our words, and then perhaps take the next logical step by exploring the content of our blog.

When in our own house:

It’s perfectly acceptable to disagree with our commenters, but respect is non negotiable. Vulgarity or name calling is never necessary, and only succeeds in reducing dialogue to its lowest common denominator. This sort of exchange will not help spread a positive reputation, or good will. It’s better to ignore the comment entirely than to respond poorly.

Respond to every comment. Not everyone agrees with this method, but I believe it’s paramount to preening powerful discourse. If you’re regularly pulling triple digit comments, then of course it will be difficult to respond to every one with equal thought. We can, however, build rapport with our regulars, send some private emails, and write inclusive sentences which gather everyone into the fold, even if not by name. Our readers can’t be expected to keep serving the ball if we never bounce it back.

It’s our house, our rules. By in large, our audience will follow the example we set. Discussion group or tailgate party, the mood is entirely up to us. It is most helpful when we are consistent, so our readers know what to expect.

People love to talk, and have since forever. There’s no better advertisement than word of mouth, and no place better to build it than our own comment section. How we do it is entirely up to us. (Source: linkersblog.com)

SEO & Link Building Experts On Twitter

@graywolf, @wiep, @sugarrae, @lisabarone @dazzlindonna, @debramastaler and others.

Social media friends like @chrisbrogan, @JessicaKnows, @ambercadabra, @cr8tivejen and @jowyang.

Top 10 Link Building Blogs of 2008!

What would be the best way to measure the quality of a link building blog? Could it be, inbound links?! In this instance I have used Yahoo! Site Explorer to count the number of links as I think it gives the most accurate results. All statistics are correct at time of writing.

1. The Link Spiel – 75,464

Debra Mastaler has been posting consistently on her blogspot blog for the last three years, and it has certainly paid off! The Link Spiel is a prime example how creating consistently quality content and a good knowledge of link building can lead to an extremely successful blog! Debra also writes blog posts for Search Engine Guide and Link Week on Search Engine Land.

2. Jim Boykin – 53,105

Jim Boykin is the CEO of an Internet marketing company named ‘We Build Pages’. Jim started link building in 1999, the early start has allowed him to get a good foothold on the industry. Juggling between his children, his company and his other projects Jim still manages to post on his blog a few times a week.

3. LinkersBlog - 12,572

I’d love to write how great LinkersBlog is here, but in all honesty compared to the other blogs on this list, LinkersBlog is still just a baby. I currently post once every two days, and this has lead to a pretty good reaction from the blogosphere, as you can tell by the amount of inlinks.

4. Link Building Bible – 10,669

As I am writing this post I realise that the link building bible is changing hands. The Link Building Bible is one of the newest blogs on this list, not much information can be found out about the original owner from the blog apart from a nickname ‘Breakaway’. One thing I do know is that in just 5 and a half months The Link Building Bible has shot up the ranking with help from the dofollow diver and many other great posts!

5. Justilien – 5,750

Justilien is a blog created by Justilien Gaspard, a self taught SEO expert who has worked with many different clients including Fortune 500 companies. Justilien also writes blog posts for SearchEngineWatch and runs his own company Justilien Internet Marketing Solutions.

6. Wiep – 2,656

Wiep Know first started posting on Wiep around 1 year ago, in that span of time he has propelled it to a PageRank 5, with great in-depth posts such the Link Baiting Guide it’s not surprising to see how popular Wiep’s blog is. He will also be speaking at SMX London, which is an event that is actually in my country, unfortunately I don’t think I’ll be attending as its a little to expensive for me at this stage.

7. Link Building Best Practices – 1,810

One of the first things I noticed when I visited LBBP is that they have enabled dofollow on all outgoing links, including comments. This came to me as a surprise considering most link building blogs are quite obsessed with ‘pagerank leak’ and other negative factors involved with dofollow comments. Personally I think this shows that LBBP are rewarding their readers and commentators which is nice.

8. Link Princess Blog – 1,316

“I believe link acquisition is an incredibly important aspect of a successful Web site and quite often it is done poorly, incorrectly, and downright unethically.” - This is a quote from Angela Moore’s (Owner) about me page. I think it is an extremely accurate statement and a testimony as to why we should avoid unethical link building tactics.

9. Linkative – 1,090

Linkative looks like a basic blog which has started out with good intentions but has now been left to die. This seems to be happening a lot in the blogosphere and I find it quite upsetting as there are plenty of bloggers our there which would have happily took over the blog and kept up a good posting frequency.

10. Link Buildr – 295

Apart from a brief conversation over Digital Point Private Messaging I can’t find very much info about the owner of the LinkBuildr blog, although I do now that it can be good for finding quick link building tips that some of the big players seem to overlook.

(Source: linkersblog.com)

Web 2.0 Tools Can Foster Growth In Hard Times

The online shoe and clothing store doesn't spend massive sums creating and implementing online or offline marketing and advertising campaigns, yet it still generates significant buzz among its current and potential customers.

How? Mostly through its heavy use of Twitter Inc.'s eponymous social network and, to a lesser extent, its use of tools from Web 2.0 providers like Facebook Inc.

Of Zappos.com's 1,400 employees, 450 actively use Twitter to promote the company. In fact, CEO Tony Hsieh is the 20th most popular Twitterer, with more than 186,000 followers on the social network, according to Twitterholic.com.

Instead of sending online shoppers coupons or information about sales, executives and employees at Henderson, Nev.-based Zappos.com regularly tweet about what happens to them at the airport, the fact that they eat marshmallows in between phone calls and the state of the economy.

The goal is to respond to customer comments and form personal connections with their Twitter followers, as well as with friends on Facebook, where employees post blogs and videos.

The tweets and posts are a way to give customers and other curious social network members a way to get a glimpse at the inside workings of the company.

"Today, consumers have access to so much information," said Aaron Magness, director of business development at Zappos.com. "You can buy the same shirts at Zappos as at somewhere else. The product almost becomes less important; it becomes about the business."

The privately held retailer claimed more than $1 billion in sales last year, up from $840 million in 2007. In blog posts, Hsieh said the company did cut 8% of its workforce late last year because of the declining economy, but it continues to be profitable nonetheless.

Zappos.com isn't alone in its use of social networks. Companies large and small are increasingly investigating how to best use Web 2.0 tools from the likes of Twitter, Facebook, LinkedIn and YouTube. Analysts note that there's increasing pressure from customers and employees on companies to use social networks.

Potential Risks

Analysts say that, as in the case of Zappos.com, using Web 2.0 tools to boost visibility can be a good thing, but the strategy can also pose risks, especially in a time of layoffs, benefit cutbacks and salary reductions.

For example, an employee, whether she's a CEO or a researcher, could create an online maelstrom with an unintentional slip of the keyboard. And readers of a company's online posts, bolstered by anonymity, could respond to them in a particularly vicious manner.

"It's two-way communication, and you have to be able to take the heat that may come your way," said Dan Olds, an analyst at Gabriel Consulting Group Inc. in Beaverton, Ore. "It isn't for everyone. Some companies will have a hard time dealing with it, while others will thrive."

Olds said that any company using Web 2.0 tools will inevitably face strong, and potentially embarrassing, criticism. "No company is perfect, and some customers will complain about anything," he said. "That's why some companies are still cautious about engaging with social networks."

Olds also noted that it's important for businesses to find the right voice or tone for their social networking personas. For example, Dell Inc. uses sites like Twitter to blast out information about sales and coupons, while Zappos.com is all about letting customers get to know its employees, he said.

"You have to make sure that you're presenting the right image for your company and doing it in the right way," he said. "A whimsical and funny approach will work for Apple and many other companies, but not so well for, say, Dow Chemical. It takes a lot of thought and careful consideration."

Olds also suggested that companies establish a clear goal for their social networking strategies -- and he said they shouldn't expect users to automatically embrace them. "A bank that focuses on its interest-bearing checking accounts will be less interesting than a bank CEO who provides straight talk on the economy. The critical thing is to understand your goals and present an image consistent with your company," he said.

"I see this whole social networking phenomenon not as truly a purely technical phenomenon, but as a change in the values of the organization," said Soumitra Dutta, the Roland Berger Chaired Professor of Business and Technology at INSEAD, an international business school in Fontainebleau, France. (Source: nytimes.com)

The Intelligent Way To Attract Search Engine Spiders

It is interesting to know how a web search engine works. Understanding the whole process and implementing the vision will help you to be noticed by web crawlers along with your readers or prospective customers. Take a moment to answer the questions: How does a search engine presents’ search results? How do search engines notice a web page? As you might have guessed, Web spider is the exact answer.

In a nutshell, search engine spiders are software programs or pieces of codes. Web spiders are also known as web crawlers, search engine robots, web bots, etc. These are designed to collect necessary information, they look into content and links of web pages, and reports back to search engine.

Simply stated, the web spiders recognize plain text; they don’t understand images, frame, graphics or any other media files like flash. Hence, while using some images or media files you should provide related description (text) too, for e.g., it’s a nice thing to put alt image tag for the images on your website.

Quite simply, the purpose of web crawler is to collect as much information as possible from the internet and add that new content to search engine database. Updated content is the decent way to keep web crawlers coming back to your site. Now, this is the reason why blogs are indexed more frequently then static web pages. Characteristic of good blog is that it is updated on a regular basis.

Anyhow, each search engine has its own unique method or algorithm to capture sites’ information. That’s why search result for a particular site is not the same in every search engines. Always remember that policies change, depending on varying requirements of the spiders, one search engine may index your site due to the number of hits you are getting and another may be interested in your content and say another likes the links of your site.. ( Source: seobloggingsolutions.com)

The Main Ingredient Of Blogging

Nowadays, everyone knows what a blog is, even though; I'm again going to define it one more time. A blog starts journey from being weblog to Blog. It's like an online journal which can serve as a vital source of information for a variety of topics. These topics could range from personal to politics, life style, food & beverages, sports, news, music, celebrities, and so on, you name it and you can have a blog for that topic.

Blogs are more personal in comparison with e-magazines and journals, as every blogger has its own voice and style of writing and it's their USP which is responsible to attract more and more readers.

Also, if there is a problem, there is a blog which has a solution and information to cure that particular problem.

Types Of Blogs:

• Personal- it is like making your diary but online. You can post different kind of thoughts or daily experiences just as you are informing the world what is happening to you. • Career- usually focused on one's professional ability and passion • Cultural- discusses about sports, theatre, music and other arts. Among the most read blogs. • Business • Science • Moblog- a mobile blog, in which the content is posted to the internet from mobile device • Educational- that is used by students to record what they learn and mentors to record what they teach.

These entire things make a blog looks more attractive, but in my opinion the main aim of blogging should be to connect with your readers.

So, the main ingredient of blogging is connecting with your readers. If done correctly, it can bring targeted visitors to your blog time and time again. (Source: seoarticles4u.com)

Personal Branding In The Age Of Google

A friend advertised on Craigslist for a housekeeper.

Three interesting resumes came to the top. She googled each person's name.

The first search turned up a MySpace page. There was a picture of the applicant, drinking beer from a funnel. Under hobbies, the first entry was, "binge drinking."

The second search turned up a personal blog (a good one, actually). The most recent entry said something like, "I am applying for some menial jobs that are below me, and I'm annoyed by it. I'll certainly quit the minute I sell a few paintings."

And the third? There were only six matches, and the sixth was from the local police department, indicating that the applicant had been arrested for shoplifting two years earlier.

Three for three.

Google never forgets.

Of course, you don't have to be a drunk, a thief or a bitter failure for this to backfire. Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are. (Source: sethgodin.typepad.com )

The Difference Between PR And Publicity

Most PR firms do publicity, not PR.

Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego.

But it's not PR.

PR is the strategic crafting of your story. It's the focused examination of your interactions and tactics and products and pricing that, when combined, determine what and how people talk about you.

Regis McKenna was great at PR. Yes, he got Steve Jobs and the Mac on the cover of more than 30 magazines in the year it launched. That was just publicity. The real insight was crafting the story of the Mac (and yes, the story of Steve Jobs).

If you send out a boring press release, your publicity effort will probably fail, but your PR already has.

A publicity firm will tell you stories of how they got a client ink. A PR firm will talk about storytelling and being remarkable and spreading the word. They might even suggest you don't bother getting ink or issuing press releases.

In my experience, a few people have a publicity problem, but almost everyone has a PR problem. You need to solve that one first. And you probably won't accomplish that if you hire a publicity firm and don't even give them the freedom and access they need to work with you on your story. ( Source: sethgodin.typepad.com )

Social Media Marketing Thoughts From The Experts

Chris Brogan: If it's just transactional sales, Twitter might not be best thing, but if you're building relationships or multiple transactions, you need that relationship.

Reem Abeidoh: Professional perspective may not directly bring in dollars, but can build awareness.

Reem Abeidoh: Identify where your customers are at, and that's what social media really is.

Reem Abeidoh: It's about being social - you scratch my back and I'll scratch yours.

Reem Abeidoh: Facebook is a great resource because you can have both personal and public relationships

On the Biggest Risks of social media for small businesses:

Lee Odden: Businesses need to have a strategy before going into it

Reem Abeidoh: You have to kinda avoid making mistakes online because it's there forever.

On the Skittles Episode:

Reem Abeidoh: Almost genius... brave; started new trend and expects other companies to do it

Lee Odden: As a PR stunt, successful, but not in value; believes consumers want value

Wayne Sutton: It's creative, but Pepsi is doing it better like what they're doing for SXSW -- they bring it to their own site.

No Doomsday In 2012

Apparently, the world is going to end on December 21st, 2012. Yes, you read correctly, in some way, shape or form, the Earth (or at least a large portion of humans on the planet) will cease to exist. Stop planning your careers, don't bother buying a house, and be sure to spend the last years of your life doing something you always wanted to do but never had the time. Now you have the time, four years of time, to enjoy yourselves before… the end.

So what is all this crazy talk? We've all heard these doomsday predictions before, we're still here, and the planet is still here, why is 2012 so important? Well, the Mayan calendar stops at the end of the year 2012, churning up all sorts of religious, scientific, astrological and historic reasons why this calendar foretells the end of life as we know it. The Mayan Prophecy is gaining strength and appears to be worrying people in all areas of society. Forget Nostradamus, forget the Y2K bug, forget the credit crunch, this event is predicted to be huge and many wholeheartedly believe this is going to happen for real. Planet X could even be making a comeback. ( Source: universetoday.com )